In news– The Union Minister of Commerce and Industry has recently launched the US Startup SETU – Supporting Entrepreneurs in Transformation and Upskilling programme in the Bay Area of San Francisco.
About SETU-
- The initiative would connect start-ups in India to US-based investors and start-up ecosystem leaders with mentorship and assistance in various areas including funding, market access and commercialization.
- SETU is designed to break the geographical barriers between mentors based in the US that are willing to invest in entrepreneurship and sunrise startups in India.
- The interaction will be supported through the mentorship portal under the Startup India initiative MAARG, or the Mentorship, Advisory, Assistance, Resilience, and Growth program, which is a single-stop solution finder for startups in India.
MAARG, or the Mentorship, Advisory, Assistance, Resilience, and Growth program
- The MAARG Portal by Startup India is a one-stop mentorship platform to facilitate mentorship for startups across diverse sectors, functions, stages, geographies, and backgrounds.
- The portal has been developed with the idea to be accessible from every corner of the country to connect with a mentor. A mentor will offer human intelligence in guiding the startups.
- The core functions of MAARG are to
- Improve ease of access,
- Use Artificial Intelligence for Matchmaking
- Schedule meetings virtually.
- Host masterclasses.
- Provide a custom dashboard for relevant information, analytics, features, etc.
- Host cohort-based programs that will allow startup ecosystem enablers to be become a part of the program and enable outcome driven activities.
- It may be noted that till date, more than 200 mentors have been successfully onboarded on MAARG across the globe.
Source: PIB
