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Home Economy

US Startup SETU

September 8, 2022
in Economy
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In news– The Union Minister of Commerce and Industry has recently launched the US Startup SETU – Supporting Entrepreneurs in Transformation and Upskilling programme in the Bay Area of San Francisco. 

About SETU-

  • The initiative would connect start-ups in India to US-based investors and start-up ecosystem leaders with mentorship and assistance in various areas including funding, market access and commercialization.
  • SETU is designed to break the geographical barriers between mentors based in the US that are willing to invest in entrepreneurship and sunrise startups in India. 
  • The interaction will be supported through the mentorship portal under the Startup India initiative MAARG, or the Mentorship, Advisory, Assistance, Resilience, and Growth program, which is a single-stop solution finder for startups in India. 

MAARG, or the Mentorship, Advisory, Assistance, Resilience, and Growth program

  • The MAARG Portal by Startup India is a one-stop mentorship platform to facilitate mentorship for startups across diverse sectors, functions, stages, geographies, and backgrounds. 
  • The portal has been developed with the idea to be accessible from every corner of the country to connect with a mentor. A mentor will offer human intelligence in guiding the startups. 
  • The core functions of MAARG are to 
    • Improve ease of access,
    • Use Artificial Intelligence for Matchmaking
    • Schedule meetings virtually.
    • Host masterclasses.
    • Provide a custom dashboard for relevant information, analytics, features, etc.
    • Host cohort-based programs that will allow startup ecosystem enablers to be become a part of the program and enable outcome driven activities.
  • It may be noted that till date, more than 200 mentors have been successfully onboarded on MAARG across the globe.
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Source: PIB
Tags: PIBPrelims

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