Television Rating Point

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Features of TRP

• TRP enables the advertisers and investors to understand the mood of the people.
• According to the TRP of a TV Channel or programme advertisers decide where to display their advertisements and investors will decide about the investment of the money. 
• A device is attached to the TV set in a few thousand viewers’ houses for judging and calculating TRPs.
• These numbers are treated as samples from the overall TV owners in different geographical and demographic sectors. The device is called People’s Meter. 
• It records the time and the programme that a viewer watches on a particular day. Then, the average is taken for a 30-day period which gives the viewership status for a particular channel.
• Through the People’s Meter, the information of TV channel or programme for one minute is carried out by the INTAM, a monitoring team i.e. Indian Television Audience measurement.
• After analysing the information, the team decides what is the TRP of the channel or programme.
• Another method is known as picture matching where the People’s Meter records a small portion of the picture that is being watched on the TV. This data is collected from a set of homes in the form of pictures and later on is analysed to calculate the TRPs.

About BARC

• Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent broadcasters, advertisers, and advertising and media agencies.
• BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. 
• BARC India also provides a suite of insight products designed for broadcasters, advertisers and agencies.
• The big data and insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.
• Stakeholders: Indian Broadcasting Foundation; The Advertising Agencies Association of India; The Indian Society of Advertisers. 

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