popularity quotient of a channel or a programme. RP is the tool that tells us the TRP of any channel or programme depends upon the programme that is displayed. It helps to calculate which channel and the programme are viewed most.
Features of TRP
- TRP enables the advertisers and investors to understand the mood of the people.
- According to the TRP of a TV Channel or programme advertisers decide where to display their advertisements and investors will decide about the investment of the money.
- A device is attached to the TV set in a few thousand viewers’ houses for judging and calculating TRPs.
- These numbers are treated as samples from the overall TV owners in different geographical and demographic sectors. The device is called People’s Meter.
- It records the time and the programme that a viewer watches on a particular day. Then, the average is taken for a 30-day period which gives the viewership status for a particular channel.
- Through the People’s Meter, the information of TV channel or programme for one minute is carried out by the INTAM, a monitoring team i.e. Indian Television Audience measurement.
- After analysing the information, the team decides what is the TRP of the channel or programme.
- Another method is known as picture matching where the People’s Meter records a small portion of the picture that is being watched on the TV. This data is collected from a set of homes in the form of pictures and later on is analysed to calculate the TRPs.
- Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent broadcasters, advertisers, and advertising and media agencies.
- BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system.
- BARC India also provides a suite of insight products designed for broadcasters, advertisers and agencies.
- The big data and insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.
- Stakeholders: Indian Broadcasting Foundation; The Advertising Agencies Association of India; The Indian Society of Advertisers.