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Home Economy

Vocal for local

November 17, 2020
in Economy
Reading Time: 2 mins read
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Vocal for local
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In news 

Recently, Prime Minister urged people to support and spread the message of “Vocal for Local”

What is it?

  • It means that products are made competitive vis-a-vis global brands. But it does not mean that one must only buy products that have a logo ‘made in India’ on it
  • Government’s announcement to make ‘local companies global’ and to increase demand for locally manufactured goods, India’s digital industry is going to benefit from more Indian brands wanting to reach a wider audience. 
  • Vocal for local also aims to achieve ‘Aatmanirbhar Bharat’ (self-reliant India).

Idea behind it 

  • ‘Vocal for Local’ is a concept which dates back to the era of the Swadeshi movement which stared in 1905 as part of the Indian independence movement
  • It was also Developed and promoted by Mahatma Gandhi
  • As an economic strategy, it helped develop Indian nationalism at the time. After 1947, in the 1950s and 60s India followed a conscious, socialist pattern of development to create and grow a base of domestic big industry. 
  • However, this minimized competition and also encouraged protectionism. 
  • The era of the 1990s saw a liberalization of the economies across the world, including in India. 
  • This led to an infusion of FDI and big investments from MNCs and corporate houses and several joint ventures which made India very competitive.
  • Prime Minister Narendra Modi’s latest slogan ‘Be vocal about local’ is built on both the reform agenda of Narasimha Rao and Vajpayee’s infrastructure focus to address a serious weakness in the India growth story ― low share of manufacturing in the country’s GDP vis-à-vis China.
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Source: The Hindu & Times of India
Tags: Prelims

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