Platform of Platforms (PoP)

What is the Platform of Platforms (POP)?

• It intends to promote trade & marketing of agricultural produce wherein farmers will be facilitated to sell the produce outside their state borders.
• The platform creates a digital ecosystem for farmers who will benefit from the expertise of different platforms in different segments of the agricultural value chain.
• e-NAM integrates the platform of Service Providers as “Platform of Platforms” which includes-
  • Composite Service Providers (Service Providers who provide holistic services for trading of agricultural produce including quality analysis, trading, payment systems and logistics).
  • Logistics Service Provider. 
  • Quality Assurance Service Provider.
  • Cleaning, Grading, Sorting & Packaging Service Provider. 
  • Warehousing Facility Service Provider. 
  • Agricultural Input Service Provider. 
  • Technology Enabled Finance & Insurance Service Provider, Information Dissemination Portal (Advisory Services, crop forecasting, weather updates, capacity building for farmers etc.) and 
  • The chain also consists of other services such as e-commerce, international agri-business platforms, barter, private market platforms etc.
• It enables farmers, FPOs, traders and other stakeholders to access a wide variety of goods and services across the agricultural value chain through a single window, thereby giving more options to the stakeholders. 
• Moreover, while selecting a good quality Goods/Service Provider, it saves the time and labour of the stakeholders. 
• The POP can be accessed through e-NAM mobile app which can be downloaded from Google Play Store.
• This will increase farmers’ digital access to multiple markets, buyers and service providers and bring transparency in business transactions with the aim of improving price search mechanism and quality commensurate price realisation. 
• The inclusion of various service providers not only adds to the value of the e-NAM platform, but also gives the users of the platform options to avail services from different service providers. 
• So far, 41 service providers from different platforms are covered under POP that facilitate various value chain services like trading, quality checks, warehousing, fintech, market information, transportation etc.