About the Logo-
- It is an initiative to promote and protect, boost domestic market and exports of jute products from India.
- The Jute Mark India (JMI) scheme will provide the collective identity and assurance on origin and quality for traditional jute and jute products.
- The JMI would therefore be a hallmark of powerful creative work that defines the jute product with quality, distinguishes it from competition and connects it with customers.
- Each Jute Mark label will contain a unique QR code and by scanning it, customers can learn about the producer.
- National Jute Board(NJB) is the nodal agency of the Union textiles ministry, responsible for the promotion of jute and jute products in India and abroad.
- NJB is the nodal agency for promotion of Indian Jute. It was set up under the National Jute Board Act, 2008. It is chaired by the Secretary of the Union Ministry of Textiles.
- NJB’s primary objective is to provide better marketing for jute and jute products. It is headquartered in Kolkata, West Bengal.
- JMI was implemented under an umbrella scheme for development and promotion of the jute sector between FY ’22 and FY’26 with a total financial outlay of Rs 485.58 crore by the Centre.
Jute cultivation in India-
- Jute is an important natural fibre crop in India next to cotton. In trade and industry, jute and mesta crop together known as raw jute as their uses are almost same
- Jute cultivation is mainly concentrated in the eastern and north eastern India while that of mesta cultivation is spread almost throughout the country.
- The crop can be grown in low, medium and high land situations, both moisture stress and water stagnating conditions.
- White Jute can be grown comparatively in low land situations while that of Tossa Jute prefers medium and high land situations.
- Mesta is grown in almost all over the country.
- In a major part of Jute area, particularly in North Bengal, Bihar and North-Eastern States, the soil is acidic in nature.
- The Ganges delta contributes more than 80% of the jute production in the world.
- Exports of Jute goods from India during 2020-21 were worth Rs 2740 crore and those of jute diversified products were valued at Rs 1261 crore, constituting 46 per cent of the total value of jute goods exports.
- The provisional exports of jute goods during 2021-22 have been at Rs 3785 crore , registering a phenomenal growth of 38.13 per cent as compared to 2020-21.