In news– The Union government has designated Lavender as Doda brand product recently and Doda is the birthplace of India’s Purple Revolution (Aroma Mission).
- It was also announced that lavender can be promoted under ‘One District, One Product’ initiative to attract Agri- StartUps, entrepreneurs and farmers.
- Kishtwar’s Rattle Hydropower Project has been revived after over eight years.
- Rattle Project, which along with Pakkal-Dul project and Kiru project make the entire region Power-surplus.
- Khilani – Goha – Sudhmahadev National highway, also linking Kalota and Humbal, and National High Altitude Medicinal Plant Bhaderwah will become functional early next year in district Doda.
About Purple Revolution (Aroma Mission)-
- It was launched by the Union Ministry of Science & Technology through the Council of Scientific & Industrial Research (CSIR) Aroma Mission, which aimed at increasing lavender cultivation in Jammu and Kashmir.
- The mission’s focus is to take advantage of the geographical conditions and increase the homegrown market along with farmers’ income.
- Lavender cultivation is practiced in almost all the 20 districts of Jammu & Kashmir.
- Under the mission, first-time farmers were given free lavender saplings, while those who had cultivated lavender before were charged Rs. 5-6 per sapling.
- Initially, CSIR introduced high-value essential oil-bearing lavender crops through its Jammu-based laboratory, Indian Institute of Integrative Medicines (IIIM) for cultivation in districts Doda, Kishtwar, Rajouri. However, the crop is native to Europe.
- Apart from providing planting material, distillation units are provided and farmers are trained in the extraction process.
- As a result, many of them have become entrepreneurs specializing in lavender oil.
- CSIR has launched Phase-II of Aroma Mission in which it is proposed to engage over 45,000 skilled human resources and will benefit more than 75,000 farming families across the country.
- Apart from Lavender, many other high-value aromatic and medicinal cash crops have been introduced by CSIR in J&K.
Further reading: https://journalsofindia.com/jammus-purple-revolution/