Source: DDU-GKY & PIB
The Ministry of Rural Development (MoRD) announced the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) Antyodaya Diwas, on 25th September 2014. DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth.
Vision: Transform rural poor youth into an economically independent and globally relevant workforce
Focused age group
DDU-GKY is uniquely focused on rural youth between the ages of 15 and 35 years from poor families. As a part of the Skill India campaign, it plays an instrumental role in supporting the social and economic programs of the government like the Make In India, Digital India, Smart Cities and Start-Up India, Stand-Up India campaigns.
Key features of DDU-GKY
- Multi-Partner Approach: In order to energize and build mass support as well as create awareness amongst the rural youth, The DDU-GKY projects are market-linked and implemented in PPP mode. The involvement and partnership between civil society organizations, educational institutions, apex skill partners and regulating organizations, the Government and Private organizations, ensure that DDU-GKY can leverage on the strengths of all and achieve transformative change. Curriculum framing and assessment support is through NCVT (National Council on Vocational Training) or SSCs (Sector Skills Councils). Industry partnerships allow access to new technology and on the job training
- Focus on sustainability: To ensure that candidates can perform in their work areas as well as assimilate into the organization and society, DDU-GKY has mandated a minimum of 160 hours of training in soft skills, function English and computer literacy. Additionally, a finishing module called Work Readiness training is suggested to ensure that trained candidates hit the ground running wherever they join.
- Quality Assurance Framework: Introducing predictability in government process by defining minimum service level benchmarks and standards, controls & audits, defaults and remedial actions to reduce Inspector Raj in an all-pervasive quality assurance framework comprising of the Guidelines & Standard Operating Procedures (SOPs). The high point of the framework is inclusion and self-regulation, with assigned role and responsibilities for Q-Teams within the PIAs. Additionally, transparency and accountability is fostered through the end-to-end implementation of Public Financial Management System (PFMS) as the channel for fund disbursals and audits.
- Employing Technology in implementation: DDU-GKY through its training partners has employed the following
- A Geo-Tagged Time Stamped Biometric Attendance Record: similar to what the candidates will eventually find in most organizations. This serves a dual purpose of being a monitoring tool, and also it also making candidates familiar with modern technology.
- Provision of a Tablet PC per candidate at the training centre. This enables candidates to learn at their own pace.
- Presence of Computer Labs and e-Learning at Training Centres, to ensure that all candidates have access to wider curricula and adequate learning opportunities.
- Enable Poor and Marginalized to Access Benefits: Demand led skill training at no cost to the rural poor
- Inclusive Program Design: Mandatory coverage of socially disadvantaged groups (SC/ST 50%; Minority 15%; Women 33%)
- Shifting Emphasis from Training to Career Progression: Pioneers in providing incentives for job retention, career progression and foreign placements
- Greater Support for Placed Candidates: Post-placement support, migration support and alumni network
- Proactive Approach to Build Placement Partnerships: Guaranteed Placement for at least 75% trained candidates
- Enhancing the Capacity of Implementation Partners: Nurturing new training service providers and developing their skills
In order to ensure complete social and regional inclusion the following special schemes have been launched;
- Himayat: A special scheme for the youth (rural & urban) of Jammu & Kashmir.
- Roshni: A special initiative for the rural youth of poor families in 27 Left-wing Extremist (LWE) districts across 9 states.
- Northeast Region: 10% of DDU-GKY programme funds are reserved for projects in North-East, wherein the centre contributes 90% of training costs to ensure opportunities for rural youth from North-East.
- DDU-GKY follows a 3-tier implementation model.
- The DDU-GKY National Unit at MoRD functions as the policy-making, technical support and facilitation agency.
- The DDU-GKY State Missions provide implementation support, and the Project Implementing Agencies (PIAs) implement the programme through skilling and placement projects.