Arth Ganga model

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What is Arth Ganga model?

• The Prime Minister of India first introduced the concept during the first National Ganga Council meeting in Kanpur in 2019, where he urged for a shift from Namami Gange, the Union Government’s flagship project to clean the Ganga, to the model of Arth Ganga. 
• The latter focuses on the sustainable development of the Ganga and its surrounding areas, by focusing on economic activities related to the river.
• The model seeks to use economics to bridge people with the river. 
• It strives to contribute at least 3% of the GDP from the Ganga Basin itself.
• The Arth Ganga project’s interventions are in accordance with India’s commitments towards the UN sustainable development goals.

Six verticals-

Under Arth Ganga, the government is working on six verticals, they are: 

• The first is Zero Budget Natural Farming, which involves chemical-free farming on 10 km on either side of the river, and the promotion of cow dung as fertiliser through the GOBARdhan scheme. 
• The Monetization and Reuse of Sludge & Wastewater is the second, which seeks to reuse treated water for irrigation, industries and revenue generation for Urban Local Bodies (ULBs).
• The model will also involve Livelihood Generation Opportunities, by creating haats where people can sell local products, medicinal plants and ayurveda. 
• The fourth is to increase public participation by increasing synergies between the stakeholders involved with the river. 
• The model also wants to promote the cultural heritage and tourism of Ganga and its surroundings, through boat tourism, adventure sports and by conducting yoga activities. 
• Lastly, the model seeks to promote institutional building by empowering local administration for improved water governance.

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