In news– Mircha’ rice of Bihar’s West Champaran has been awarded the GI tag recently.
About the rice-
- The size and shape of the grain appear like that of black pepper, hence it is known as Mircha or Marcha Rice.
- It is also known as Marchaiya, Marichaetc locally.
- The grains and flakes of this rice have a unique aroma that makes it different.
- This rice is famous for its aroma, palatability and its aromatic chura (rice flakes) making qualities.
- The cooked rice is fluffy, non sticky, sweet and easily digestible with a popcorn-like aroma.
- The major growing areas of Marcha rice include Mainatand, Gaunaha, Narkatiyaganj, Ramnagar and Chanpatiya blocks of West Champaran district.
- An application for GI tag was submitted on behalf of Marcha Dhan Utpadak Pragatisheel Samuh, a registered organization of paddy cultivators.
What is GI Tag?
- According to the World International Property Organization or WIPO, a GI or Geographical Indication Tag is used for products which have specific geographical origin or have qualities that can be attributed specifically to the region.
- In addition, the qualities, characteristics or reputation of the product should be essentially due to the place of origin.
- Once a product gets this tag, any person or company cannot sell a similar item under that name.
- This tag is valid for a period of 10 years following which it can be renewed.
Source: AIR
